It's home to the Red Wings, but its welcome mat extends to other events as well.. In Short Located on the riverfront, this multi-purpose entertainment venue opened in 1979. For an arena that holds nearly 20,000, it retains an intimate feel from even the farthest seat. Named for boxer Joe Louis, it's seen everything from the Red Wings bringing home the Cup to Disney on Ice. Performances like the Ringling Brothers & Barnum and Bailey Circus and WWE pro wrestling stop by as frequently as concerts from big-name rap, country and rock groups.