More than just a retail store, it's an experience.
I know, I know, totally cliche, but it's true. If you want a real shopping experience, go to Moosejaw. They are always playing the best music, are super informative (especially for people like me who had no clue how to buy trail running shoes!) and are not pushy in the least. I always walk out of there with something "Moosejaw" because it is just such a cool store. I go to school in Virginia and am constantly wearing Moosejaw. I love it!
Great Customer Service.
I went in to buy a gift for my sister, and I was steered toward the perfect item. The staff was really helpful and knowlegable. I ended up getting the Arc'Teryx Theta AR for her, and my sister absolutely loves it! Moosejaw carries a lot of outdoor apparel that other stores don't really carry.